Murli Buluswar is Vice President of Insight & Innovation (I&I) at Farmers Insurance. Murli was recruited to create and lead I&I with the purpose of using analytics to help shape Farmers’ strategy.
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Insight & Innovation
Murli Buluswar is Vice President of Insight & Innovation (I&I) at Farmers Insurance. Murli was recruited to create and lead I&I with the purpose of using analytics to help shape Farmers’ strategy. I&I is engaged in asking probing questions and creating positive business impact by supporting its internal partners with data-driven recommendations. To take just one example, I&I quantified significant differences in customer lifetime value among segments, which is helping shape Farmers’ thinking on brand, direct mail, and distribution. I&I is now challenged with developing a pricing strategy that supports sustainable profitable growth in Farmers’ personal auto and home lines of business.


