SA Eagle to operate under the global Zurich brand
Zurich, July 30, 2007 – Zurich Financial Services Group (Zurich) has announced that as of today its majority-owned South African business, SA Eagle, will operate under the global Zurich brand and the registered name Zurich Insurance Company South Africa Limited. This step signals Zurich’s commitment to this operation and to the South African market.
John Amore, Zurich’s global CEO General Insurance and member of the Group Executive Committee said, “We are excited about launching the Zurich brand in South Africa. The in-depth understanding of the local insurance sector that our team in South Africa has, combined with the Group’s global risk management capabilities and the access to our global platforms, positions it well to achieve further growth in this important market.”
Nick Beyers, CEO of Zurich in South Africa, said, “This is so much more significant than a simple name change. While the existing trusted relationships with our customers and partners will remain, this move demonstrates that we are part of a global Group, with the experience of 135 years serving customers across the world. I firmly believe that our position in the local market can only benefit from the stature and reputation of a truly global brand such as Zurich, and our brokers, customers and employees will value the sense of security and stability that this brings. “
The Zurich brand is being launched in South Africa with a major national advertising brand campaign. Summarised in the tagline “Because change happenz”, the brand campaign addresses the need of Zurich’s customers to manage and cope with the variety of changes that life brings to them or their business. To help its customers, Zurich actively evaluates change to deliver innovative and secure insurance solutions in an unpredictable and rapidly changing world.
Note to editors
To view the print advertising campaign of Zurich in South Africa, please visit www.zurich.co.za