Zurich to name Mindshare Worldwide to manage Group-wide media account

Zurich, June 30, 2009 – Zurich Financial Services Group (Zurich) announced today that it has named GroupM’s Mindshare to manage Zurich’s Group-wide media account with immediate effect. The newly assigned media account, also encompassing media for the Farmers’ brand in the US, includes services such as media strategy, planning and buying.

Arun Sinha, Chief Marketing & Communications Officer at Zurich, said: “At a time of changing media landscapes, we believe it is important to consolidate our media spending with one media agency in order to maximize the value of our investments. The collaboration with Mindshare offers Zurich new opportunities to further grow Zurich into a leading global brand and to enhance our global market presence.”

Publicis Group will continue to be responsible for Zurich’s global creative services, a position which Publicis has held since Zurich launched its international brand campaign “Because change happenz” in 2005. It also developed the more recent “Zurich HelpPoint™” campaign, launched in autumn 2008.