Media Breakfast: The Zurich Way

February 5, 2007 – What is The Zurich Way? At a media seminar Franz Wipfli, member of the Group Management Board and Head of Organizational Transformation Management, explained that The Zurich Way is much more than a mere cost cutting program. With concrete examples from the areas of pricing and distribution David Ribeaud, Chief Pricing Actuary for Europe General Insurance, and Beat Bär, Roll-out Leader Switzerland TZW Tied Agent, demonstrated how The Zurich Way affects the way Zurich is doing business.

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