Zurich, June 27, 2012 - Zurich Insurance Group (Zurich) is pleased to be supporting the PGA Seniors Open in Bad Ragaz for the eighth time as
one of the co-sponsors. The tournament, which brings together the world's elite professional golfers, is to take place at the Golf Club in Bad Ragaz, Switzerland, from July 6 to 8, 2012.
Supporting golf sport is an integral part of Zurich’s sponsorship strategy and provides Zurich with a welcome opportunity to reach customers and thus to communicate Zurich’s brand values in a symbolic and emotional way.
As an organization, Zurich is deeply involved in golf around the world: in the United States as title sponsor of two PGA Tour events, the Zurich Classic of New Orleans and the Farmers Insurance Open. In Asia, Zurich supports the Asian Amateur Championship, an event jointly organized by the R&A, the National Augusta and the Asian Pacific Golf Confederation. In Switzerland, Zurich is a sponsor of the OMEGA European Masters in Crans-Montana, the Deutsche Bank Ladies’ Swiss Open in Losone and the ZURICHOPEN in Schönenberg. The PGA European Seniors Open in Bad Ragaz nicely completes Zurich's golf sponsorship program.