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Endurance sports in Spain

A showcase for Zurich and the cities of Barcelona and Sevilla

Zurich Marató Barcelona and Zurich Maratón Sevilla are a highlight on the marathons famous circuits sporting events in Spain and Europe that winds through some of the most scenic parts of both cities and serves as a marketing showcase for the Zurich Brand and also for the employee engagement.
ZMB March 2016

Runners from around the world

In 2016, we are celebrating our 5th anniversary of the Zurich Marató de Barcelona and the 2nd of the Zurich Maratón de Sevilla, already renewed for two more years.

The percentage of runners who are Zurich customers, employees and intermediaries has grown steadily over the past three years, an indication of Zurich in Spain’s success in using the event throughout the year to engage with key stakeholders.

Runners and followers of the Zurich Marató Barcelona and the Zurich Maratón de Sevilla

Have a look at this video which summarizes 3 intense days of this year’s Zurich Maratón de Sevilla, held on the 21st February 2016.

The fifth edition of the Zurich Marató de Barcelona took place on March 13th.

Watch a highlight clip from the 2016 Zurich Marató de Barcelona. Thousands of runner and fans come together as one in this fantastic event.

From left to right - Anna Clar, Brand & Sponsorship Manager of the Zurich Group in Spain, Mikel Huarte, Chairman of Fly Group, Vicente Cancio, CEO of the Zurich Group in Spain, and Silvia Heras, Marketing Manager of the Zurich Group in Spain.

Zurich Spain becomes premier sponsor of the Donostia San Sebastián Marathon

Zurich Spain has reached an agreement with Fly Group to become premier sponsor and insurer of the Donostia San Sebastián Marathon, which is to take place on 27 November 2016.

This agreement extends the company’s sponsorship strategy and its relationship with sport and healthy lifestyles.

Furthermore, by sponsoring these events Zurich shows how the company’s approach ties in closely with the principles of a race like the marathon, where the spirit of the runners, the culture of effort, the desire for self-improvement and perseverance are values that are also embedded in the company’s corporate culture.

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You can find out more about the marathon at the websites below. Or follow us in social media using #Zurichmaratobcn or with the links below.