Our strategy positions Zurich for success over the long term. It builds on our unique footprint, solid financial position, balanced portfolio trusted brand and the skills, strengths and expertise of our people. And, it draws on our
purpose and values. These clearly articulate why we are in business and how we set out to achieve our goals, always putting those who depend on us in the center.
Our strengths
Our global reach
Zurich is an innovative and financially strong global insurance company serving customers in more than 210 countries and territories.
Our unique footprint
Our unique footprint is balanced between Europe and North America, between commercial and retail, and between property and casualty and life insurance. The Latin American business is strong and growing, and the business in Asia Pacific is expanding in size and importance. Our diversification positions us well to weather economic and market volatility, and gives us a strong presence across customer segments and product lines.
Our solid financial position
We have a solid financial position. That can reassure our customers that we will be there when they need us to handle their claims, our shareholders that we are financially stable, and our colleagues that we have a well-earned positive reputation as a business and an employer.
Our balanced portfolio
Our portfolio is healthy, and balanced between property and casualty, and life insurance. Both are sustainable and profitable businesses. Farmers is performing well, providing stable income in line with expectations.
Our trusted brand
Our brand is strong and reinforces our reputation for being able to understand the risks our customers face and to structure offerings that meet their unique needs.
Our talented people
We have, and continue to attract, the most talented people in the industry.
Our long-term strategy
Our strategy to deliver long-term competitive advantage focuses on continuing to increase profitability and consolidating our position as a leading global underwriter for property and casualty, and life insurance. We aim to expand customer relationships, simplify the business and significantly reduce costs. At the operating level, Zurich will continue to reduce complexity and improve accountability. We will enhance technical excellence and strengthen our ties to commercial customers. We will also seek to enhance our offerings to individuals by monitoring and aiming to increase customer satisfaction and retention.